The Creativity Crisis: How AI is Revolutionizing the Hunt for the Next Big Idea

In today’s blazing-fast marketplace, companies are hitting a wall when it comes to innovation. The pace of play is only accelerating, and financial markets are raising the stakes to get it right, fast. The traditional model of relying on a small group of professionally-trained creatives and innovators is starting to show its age. How can new AI-enabled approaches flood the R&D pipeline with great thinking?