In today's high-pressure marketing & communications world, not giving your team access to AI is a bit like the tortoise hoping the rabbit didn’t learn anything from the last race. et giving access to AI without meaningful training is about as risky as handing a set of Ferrari keys to an unlicensed driver.

Agencies can’t escape the relentless and often unrewarding process of pitching. Studies show agencies can sink 7-figures before landing a client. And we all know there’s no silver medal. The process creates huge financial pressure as well as soft-costs: disruptions to client work, lost trust, and impacts to staff morale. How can agencies break the vicious cycle of spec-pitching and get into a much more virtuous one?