Unleashing Creativity in Just Four Little Letters

Innovating is like navigating a complex sea of inputs and ideas, turning data into direction, and seeking sunken treasure in the deep. Believe it or not, four little letters from the behavior science used to train dogs can actually help make everyone less seasick: LIMA. It stands for “Least Intrusive, Minimally Aversive.” In the ideation and innovation process, least intrusive might be something like everyone knowing they will be allowed to finish their sentence. Minimally aversive might be something like no one, ever, being told an idea is bad or wrong. So how do we make the leap from LIMA in dog training to LIMA in the innovation process…and still get wickedly-good ideas?